Hello! I hope you’re having a great month of May. There’s good news for real estate agents, brokers and landlords.
LinkedIn, other social media sites and Google are starting to give small businesses more attention and credence.
They’re launching new features that help small business (including real estate agents, brokers and landlords) and they’re even creating special divisions dedicated to helping small businesses with marketing and promotion.
LinkedIn is rolling out a new website link feature and I encourage you to turn this feature on and include your website. You can find the details below.
Also, be sure to check out the new home decor article below. With much happening around us, many people are feeling the stress of it all. This article may add a little bit of de-stressing to their lives.
Helpful Items For You:
Create A Relaxing Bedroom Sanctuary: Implement these 9 tips to create your own relaxing bedroom sanctuary. You’ll love having this area in your own home to rest, sleep and recharge. Share with your SOI, clients and leads on social media, in your e-Zine, your website and other mediums. Be a source of other helpful home articles outside of buying and selling. It’s another touch point with your SOI. Remember to always include your contact phone number, other contact information and a direct (CTA) call to action on your social media posts and other marketing medium.
LinkedIn is rolling out a new website link feature
LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text.
LinkedIn is adding links on profiles that have enabled creator mode. The goal is to increase visibility for a creator’s business, personal website, online store, event or another type of resource, according to LinkedIn.
Where it appears. The link will appear in the introduction section, beneath your user name and description and above your number of followers and connections.
The link will no longer appear on your profile if you turn off creator mode.
Coming soon. Not every creator has this feature today, according to the announcement by Andrei Santalo, LinkedIn’s global head of community and creators. But if, like me, you can’t add a link yet, LinkedIn tells me they are rolling out this feature over the coming weeks to both the web and app.
How to get it. First, make sure you have Creator Mode turned on. Then:
- Go to your profile.
- Click on the edit icon (pencil) of your introduction.
- Scroll down to the Website section.
- Add your URL and link text.
- Click Save.
Why we care. This is a good way to get some extra clicks and traffic to your website from LinkedIn, with customizable anchor text you can use as a call-to-action. Although the links will presumably be nofollowed, a nofollowed link can be valuable, as long as it drives relevant traffic.